The internet is rife with endless marketing gimmicks, promising that every writer can publish his book, all on his own—making it easy to believe that professional services are no longer needed.
Our modern world makes knowledge readily attainable for free, on and off line. Consequently people can learn more skills than ever, find more affordable services, or even do everything themselves to fast-track their book to publication.
Unfortunately, you still get what you pay for. Contracting an amateur’s services can cost you a lot in the end. Your cousin’s friend might be a great artist, but that doesn’t mean he knows the marketing strategies behind designing a book cover. And your friend might be a straight A English student but that doesn’t mean he knows how to edit and prepare a book for publication. That software out there that promises you that you can write your book in 30 days isn’t necessarily realistic. You still have to have a good story and the time to write.
I was not that brave, though I was tempted. In the very early stage of publishing my book, Pinnacle Lust, I spent an ample amount of time searching for a professional and reputable book cover designer—someone who could capture the soul of my story and put it on the cover. Fortunately I found George Foster the founder of Foster Covers who turned out to be my lucky charm.
Working with George reinforced my belief that some work should be left to the professionals. Sharing what I learned from him could fill a blog for years. So instead, I asked George if he would be willing to share some of his experiences, ideas and opinions. All his response said was XOXO
I got the hint—I sent him some questions—sort of an interview.
Stay tuned for his answers in next week’s blog.